Unity Bank Plc, in collaboration with the Association of Nigerian Women in Business Network (ANWBN) has empowered female entrepreneurs with skills required to thrive in the trending digital economy.
This is contained in a statement made available to the News Agency of Nigeria (NAN) on Tuesday in Lagos.
The bank said the workshop was organised to equip women with practical knowledge on harnessing the power of emerging technology.
The theme of the workshop was: “Empowering Women Entrepreneurs: AI and Digital Marketing Strategies.”
The initiative was aimed at providing participants with tools for leveraging digital platforms for expanding market reach, building efficiency in business operations, engaging customers and increasing brand visibility.
Mrs Adenike Abimbola, Divisional Head, Retail and SME Banking, Unity Bank Plc, said the initiative was to empower women entrepreneurs to take advantage of growing opportunities in the evolving digital marketing landscape.
Abimbola said empowering women was key to driving economic growth and ensuring sustainable development.
“The growing digital landscape presents a unique opportunity for women to scale their businesses.
“There are over 70 per cent of women entrepreneurs in Nigeria who desire this kind of capacity-building programme to improve their businesses.
“It will help them learn how to transition from traditional business methods to one powered by technology, as this will become a differentiator,” she said.
She pledged the bank’s commitment to supporting SMEs, adding that the bank would pay priority to female-led ventures to foster collaboration with women businesses in Nigeria.
One of the participants, Mrs Yetunde Adeniran, a fashion designer, said she gained insights on ways of integrating digital technology into various facets of her business.
Adeniran said the bank’s ‘Yanga Account’ was one of the tools providing small business owners with financial support tailored to their specific needs.
The Yanga Account was launched in 2022 to support female entrepreneurs in Nigeria by providing access to valuable resources, financial tools and educational opportunities to help them thrive in the increasingly competitive market. (NAN)
